A Review Of Consumer Perception Towards Life Insurance Products

Abstract

The perspectives of individuals possessing life insurance policies. In the aftermath of the COVID-19 outbreak, individuals' concerns regarding their health and safety have intensified. The demand for insurance products, particularly life insurance, has surged since this event. An increasing number of individuals are acquiring insurance due to the fierce competition among providers. Throughout the years, insurance products have experienced considerable innovation. This tragedy has resulted in customers becoming more knowledgeable about their insurance options and intensified competition within the insurance market. This research seeks to address knowledge deficiencies in the current literature by gathering and analyzing policyholder feedback regarding the offerings of the Life Insurance Corporation of India. The inquiry was conducted utilizing secondary sources. The systematic literature review indicates that this study is deficient in data regarding policyholders' perceptions of LICI products.